An image of our hosts Keith Bendes and Brendan Gahan, and their guest for the episode Beatrice
 
Want to hear these insights and more in person? Creator Economy Live is landing in Manchester 29 - 30 April. Save 20% on your ticket with code CELPOD20 and register today!
 

We’re going “across the pond” for a special Manchester edition of Creator Economy Live, joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK.

With a career spanning Google, LinkedIn, and now TikTok, Beatrice breaks down how creator partnerships have evolved—and what it really takes to turn online influence into real-world impact. From building TikTok’s film and TV creator programme to working with studios and entertainment brands, she shares how the next generation of tastemakers is being shaped.

We also dive into the latest headlines—from Indonesia’s under-16 social media ban to new commerce-driven ad formats on X—and spotlight standout creators and brands making waves right now.