Episode 104: Inside Wix's Influencer Strategy: Scaling Partnerships, Measuring Success & the Future of AI with Sarah Adam

How do you manage 500 influencer partnerships a year while keeping performance and creativity at the forefront?

This week, Keith and Brendan are joined by Sarah Adam, Head of Partnerships, Social & AI at Wix, to explore how B2B influencer marketing is evolving. From identifying the right creators and measuring ROI to structuring payments and building successful influencer teams, Sarah shares practical insights from over six years at Wix.

Plus, the trio discuss the latest creator economy news, including YouTube's crackdown on clipping, OpenAI's growing creator ambitions, and their picks for Creator and Brand of the Week.