Podcasts

This week on the Creator Economy Live Podcast, we're joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove's influencer strategy-from one-off campaigns to always-on, community-driven creator programs. We dig into standout activations (Crumbl, the GRAMMYs, Bridgerton), the rise of earned creator content, and why 'influencer in every zip code' isn't about follower count-it's about trust.