Podcasts

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In Episode 88 of Creator Economy Live, Keith sits down with Parker Butler-former Director of Digital Rapid Response for Kamala Harris's 2024 campaign and now Managing Partner at Luminary Strategies, a Gen Z-led agency born out of the viral Kamala HQ movement.

We dive into how political campaigns are leveraging creators, real-time content, and rapid-response social strategies to drive cultural relevance at scale-and what brands can learn from it. Parker shares behind-the-scenes insights from the Biden and Harris campaigns, key lessons from the 2024 election cycle, and why being reactive isn't just possible for big organizations-it's essential.

Plus, we break down the latest industry news, from Instagram testing links in captions to TikTok's move into radio, and highlight the creators and brands shaping culture right now.