Attending Creator Economy Live East can be a game-changer for your influencer marketing campaigns . With over 500 brands attending, it’s a prime opportunity to network, learn, and grow. Whether you’re a newcomer or looking to upskill, these tips will help you make the most out of your experience.   

1. Download the App - Seriously, You’ll Need It.

Every person who will attend Creator Economy Live is listed in the app. Some choose to complete their profiles, others don’t. That in itself is a guide about who is open to meetings.

  • Identify who you want to meet with, either the individual or the company.
  • Extend a connection request, including a brief hint of why you want to meet with them. If it’s someone new you are reaching out to, help them understand why they should spend an appointment period on you.
  • Schedule a meeting. You will be offered the days and times they are available; select a spot that works for both of you. They will have 3 days to accept or the system will automatically cancel it and the time will be free on your schedule again.

2. Make Your Profile POP 

With over 80% of attendees pre-booking meetings through the app, standing out is crucial. When introducing yourself, craft a message that sets you apart. Be creative or mention that you’ll be wearing a noticeable outfit. The goal is to make a memorable first impression.   
Remember: personality = profitability. 

3. Pick Up Your Badge As Early As Possible 

Though there’s rarely a line to do so, it’s one thing to check off the to-do list, and wearing it around the hotel may spark conversations with other attendees in a more casual atmosphere than the show floor.

4. Carry The Essentials

Your day will be PACKED with content sessions and networking at Creator Economy Live East, so make sure to pack the following:

  • Portable charger
  • Pack of mints
  • Water bottle (there will be water stations everywhere!)
  • Plenty of business cards

5. Sneakers Over Style. Always.

19+ content sessions. 500+ brands.  If your shoes aren’t built for marathons, you’re gonna feel it. Bonus points for a smartwatch to flex your step count.

6. Prepare An Elevator Speech

Plan and practice a 15-20 second introduction including the most important thing about your brand and what your pain points within influencer marketing are.

7. Pre-Plan Like a Pro…

  • Book key meetings in advance via the app 
  • Atten our roundtable discussions focused on your vertical
  • Map out your must-see content sessions 
  • Sync it with your phone calendar 

8. Everyone Will Be There 

Yes, 69% of our audience is brands. BUT – the other 31% is made up of networks, SaaS platforms, agencies, solutions providers, affiliates and publishers. The best place to see them in person? The exhibition hall – opening at 8:30am, it’s your best chance to find the tools to level up your influencer program!

 

9. Attend As Many Content Sessions As Possible

These aren’t boring lectures. These are insider secrets, industry trends, and tactical gold. A few hot picks: 

  • “Money Talks: Measurement Frameworks for Smarter Influencer Investment” – With Jennifer Brown, Director of Influencer Marketing &Talent Partnerships at SHEIN, Mallory Kuenzi, Global Head of Influencer Marketing at Expedia, and Ryan Bonnici, CMO at Later
  • “Navigating the Wild West of Influencer Equity” – With Leanna Truong, Digital Strategy Manager at Ticketmaster, Kalynn Smith, Senior Manager of Influencer Marketing at C4 Energy, Nutrabolt, Darya Abbassi, Senior Manager of Influencer & Brand Marketing at Diamond Interactive, and Dylan Huey, Chief Executive Officer, REACH
  • “Spending Smarter on Paid Media” – With Ashley Banks, Chief Client Officer at Iced Media, Georgina Whalen, Director of Influencer, Affiliate & Social at TrueLearn, Maggie Peat, Senior Digital Strategy Manager at Church & Dwight, Jamie Altman, Director of Influencer Marketing at Fabletics, and Kristen Krone, Creative & CX Head at Reckitt
  • “Taking It Offline: How Creators Are Powering the Next Wave of Brand Events” – With Taylor Ross, Influencer Strategy & Management at United Airlines, Kelsi Moses, Associate Manager of Influencer Marketing at Free People/ FP Movement, and Jacob Hernandez, Director of VIP & Influencer Marketing at OSEA

You can find more sessions in the agenda section of the app! 

10. Plan The Brands You Want To Speak With

At Creator Economy Live East, the doors open at 6am - so you have plenty of time to meet the brands in attendance! Utilize the bookable meetings within the app, or attend their content session to soak up all the knowledge they have to offer.

Creator Economy Live East 2025 is your shot to connect, learn, and LEVEL UP your influencer marketing:

🗓️ August 5-6, 2025  
📍 NYC Marriott Marquis, Times Square  
🎟️ Grab your pass now  
📲 Follow along @CreatorEconomyLive 
🧵 Drop your hot tips with #CELE25