Who Attends

AIC Hotel Group

50+speakers

500+brands

15+Sessions

100+meetings

New York Marriott Marquis

Name: Creator Economy Live
Start: 2026-07-28T12:00:00
End: 2026-07-29T17:00:00
Location: Marriott Marquis

Create the Future

Influencer marketing budgets are up 171% year over year, and the industry is projected to be worth $500 billion by 2030 (with a HUGE portion of that investment coming straight from NYC.) NOW is the time to take advantage of this explosive growth!

That's where Creator Economy Live East comes in. This July 28 - 29, 2026, join 500+ brands like Estee Lauder, Disney, e.l.f. Beauty, Southwest Airlines, Fenty, Subaru, AG1, Michaels, Lululemon and more (who have all attended before!) and unlock the full potential of your influencer marketing program.

You can expect tactical sessions led by top industry voices, equipping you with the tools and techniques you need to develop long-term creator partnerships, scale successfully, leverage EGC and deliver measurable campaign ROI.

The best part? It's totally FREE for the first 500 brands who sign up to attend!

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2025 Speakers Include

Lilly Briger

Brianna Reynolds

Social Media Lead

Cracker Barrel

what's on

2025 Topics & Themes

Community

Ready to build your cult following? Building a strong community is no longer just an extra benefit – it’s essential for brand growth. Influencers are serving as community leaders who drive engagement, establish trust, and cultivate a sense of belonging among their followers. This content will cover everything you need to know to harness the power of influencer-led communities, foster loyalty and increase brand advocacy using influencers PLUS create long-term value.

Creator-Focused

The influencer landscape is evolving at rapid pace and long-term collaborations are leading the charge. When brands and creators grow together, the result is powerful: Authentic storytelling, deeper audience trust, and engagement that feels effortless and organic.

But successful partnerships don't happen by accident. If you want proven strategies for building sustainable, profitable creator relationships then this is the perfect content for you. From crafting transparent agreements to navigating compensation models and maintaining creative freedom, you'll discover how to foster genuine advocacy and collaboration that endures (not to mention drives meaningful results for BOTH sides!).

Data & Analysis

Today's marketers demand more than just likes and follower counts. As influencer marketing evolves into a dynamic, multi-channel force, understanding its true business impact has never been more essential.

This content will dive into cutting-edge measurement strategies that move beyond vanity metrics. You'll explore how to benchmark performance, integrate influencer data into your broader media mix, and prove the tangible value of your campaigns.

If you want to learn how to track ROI across the entire journey, harness innovative tools for transparency, and transform your influencer initiatives into measurable growth drivers... Then you NEED to be in the room.

Platforms

Social media never stands still. New features, platforms and trends are emerging at lightning speed. For brands, staying ahead means adapting quickly, diversifying strategies, and leveraging the right channels to connect with audiences.

This content will dive into how brands are harnessing influencers across multiple platforms to create resilient, results-driven social strategies. Explore the rise of social commerce, navigate the uncertain futures of platforms like TikTok, uncover opportunities on YouTube Shorts, and learn which emerging platforms are worth your attention. If you want to maximise reach, engagement and conversions on social... You won't want to miss this.

Strategy

Content is no longer just content... It's a dynamic ecosystem. Brands that succeed will move beyond traditional campaigns to harness the combined power of influencers, content creators, and user-generated content (UGC). The key challenge? Selecting the right content, repurposing it, and integrating it seamlessly across platforms to maximise engagement, trust, and ROI.

This content will equip you with the insights, tools, and strategies to turn creator and audience content into a marketing powerhouse. Learn how to design a content ecosystem that captivates your target audience at every touchpoint, drives authentic interactions, and fuels measurable conversions.

Technology

The influencer marketing landscape is evolving at lightning speed. AI, automation, and innovative technologies are revolutionising how brands discover influencers, generate content, and optimise campaigns. But the challenge remains: How do you integrate these tools without losing the human touch that drives authentic connections?

Enter: Technology content. You'll explore cutting-edge tools and trends, from AI-powered campaign management to real-time performance analytics. Gain actionable insights on how to leverage technology to stay ahead of the curve, maximise efficiency, and future-proof your influencer marketing... Keeping authenticity front and center.

Interested in Attending?

Who Attends

What Our Attendees Have to Say

Yevgeniy Malyarchuk, Social Media Director, New Pacific Airline

Creator Economy Live is THE BEST event for Social Media & Influencer Marketing professionals PERIOD.

...

Yevgeniy Malyarchuk

Social Media Director

New Pacific Airline

Denise Vitola, VP Brand Integration PR, Social & Influencer, Bayer Consumer Health

Creator Economy Live is a place where the top people in the influencer industry are gathering to talk about the latest and greatest things! Be prepared to take back so much knowledge that you can apply to execute programs that are hugely successful.

...

Denise Vitola

VP Brand Integration PR, Social & Influencer

Bayer Consumer Health

Denise Vitola VP Brand Integration PR, Social & Influencer, Bayer Consumer Health

Creator Economy Live is a place where the top people in the influencer industry are gathering and talking about the latest and greatest things that are happening in the space. You can take so much knowledge and apply back in your business to execute...

Denise Vitola VP Brand Integration PR

Social & Influencer