2025 Speakers Include

Lilly Briger

Brianna Reynolds

Social Media Lead

Cracker Barrel

what's on

2025 Topics & Themes

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Community Building

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Ready to build your cult following? Building a strong community is no longer just an extra benefit – it’s essential for brand growth. Influencers are serving as community leaders who drive engagement, establish trust, and cultivate a sense of belonging among their followers. This track will cover everything you need to know to harness the power of influencer-led communities, foster loyalty and increase brand advocacy using influencers PLUS create long-term value.

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Creator Relations

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The influencer landscape is evolving at rapid pace and long-term collaborations are leading the charge. When brands and creators grow together, the result is powerful: Authentic storytelling, deeper audience trust, and engagement that feels effortless and organic.

But successful partnerships don't happen by accident. They require the right balance of strategy, communication, and alignment. If you want proven strategies for building sustainable, profitable creator relationships then this is the perfect track for you. From crafting transparent agreements to navigating compensation models and maintaining creative freedom, you'll discover how to foster genuine advocacy and collaboration that endures (not to mention drives meaningful results for BOTH sides!).

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Measurement & ROI

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Today's marketers demand more than just likes and follower counts. As influencer marketing evolves into a dynamic, multi-channel force, understanding its true business impact has never been more essential.

In this track, we will be diving into cutting-edge measurement strategies that move beyond vanity metrics. You'll explore how to benchmark performance, integrate influencer data into your broader media mix, and prove the tangible value of your campaigns.

If you want to learn how to track ROI across the entire buyer journey, harness innovative tools for transparency, and transform your influencer initiatives into measurable growth drivers... Then you NEED to be in the room. After all, once you can measure it... You can scale it.

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Social Platforms

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Social media never stands still. New features, platforms and trends are emerging at lightning speed. For brands, staying ahead means adapting quickly, diversifying strategies, and leveraging the right channels to connect with audiences.

This track will dive into how brands are harnessing influencers across multiple platforms to create resilient, results-driven social strategies. Explore the rise of social commerce, navigate the uncertain futures of platforms like TikTok, uncover opportunities on YouTube Shorts, and learn which emerging platforms are worth your attention. If you want to maximize reach, engagement and conversions on social... You won't want to miss this.

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Content Strategy

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Content is no longer just content... It's a dynamic ecosystem. Brands that succeed will move beyond traditional campaigns to harness the combined power of influencers, content creators, and user-generated content (UGC). The key challenge? Selecting the right content, repurposing it strategically, and integrating it seamlessly across platforms to maximize engagement, trust, and ROI.

This track will equip you with the insights, tools, and strategies to turn creator and audience content into a marketing powerhouse. Learn how to design a content ecosystem that captivates your target audience at every touchpoint, drives authentic interactions, and fuels measurable conversions. Because when your content works smarter, your brand grows faster.

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Future Tools & Trends

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The influencer marketing landscape is evolving at lightning speed. AI, automation, and innovative technologies are revolutionizing how brands discover influencers, generate content, and optimize campaigns. But the challenge remains: How do you integrate these tools without losing the human touch that drives authentic connections?

Enter: The Future Tools & Trends track. You'll explore cutting-edge tools and trends, from AI-powered campaign management to real-time creator performance analytics. Gain actionable insights on how to leverage technology to stay ahead of the curve, maximize efficiency, and future-proof your influencer marketing strategy... All while keeping authenticity front and center.

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What Our Attendees Have to Say

Yevgeniy Malyarchuk, Social Media Director, New Pacific Airline

Creator Economy Live is THE BEST event for Social Media & Influencer Marketing professionals PERIOD.

...

Yevgeniy Malyarchuk

Social Media Director

New Pacific Airline

Denise Vitola, VP Brand Integration PR, Social & Influencer, Bayer Consumer Health

Creator Economy Live is a place where the top people in the influencer industry are gathering to talk about the latest and greatest things! Be prepared to take back so much knowledge that you can apply to execute programs that are hugely successful.

...

Denise Vitola

VP Brand Integration PR, Social & Influencer

Bayer Consumer Health

Denise Vitola VP Brand Integration PR, Social & Influencer, Bayer Consumer Health

Creator Economy Live is a place where the top people in the influencer industry are gathering and talking about the latest and greatest things that are happening in the space. You can take so much knowledge and apply back in your business to execute...

Denise Vitola VP Brand Integration PR

Social & Influencer

Bayer Consumer Health

Creator Economy Live East

The ultimate influencer marketing event for brands on the East Coast

2025 Speakers Include

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