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B2B influencer marketing is entering a new era—and Fiona Turko is right at the center of it. Now leading Creator Partnerships at Gamma after her standout work at Zapier, Fiona joins us to break down how B2B is borrowing from the B2C playbook, why now is the inflection point, and what brands are getting right (and wrong).
We also dig into Zapier’s Outpost event, what she’s building at Gamma, and the creators and companies pushing the space forward. Plus, we cover the latest headlines—from platform accountability and AI creator tools to major brand launches and shifting monetisation strategies.
If you’re thinking about the future of influencer marketing beyond B2C, this one’s worth your time.
