Keith and Brendan welcome Michael Kaye, global brand communications lead at Match Group, for a wide-ranging talk on dating apps and creator culture.
News catchup covers C3/Live Nation's new creator festival For You Fest (a TanaCon callback), Google Search Console's new "platform properties" tracking, and creators dominating World Cup coverage.
Guest discussion dives into Kaye's path into comms, how Match Group brands build creator partnerships, AI's impact on storytelling, and where brand comms is headed — plus some Taylor Swift wedding hot takes.
